Leadership Team
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Ian Sharland
Partner | Alberta, Canada
Ian's 15+ year career is built around solving problems - irrespective of the industry at hand. With a background in both IT and business management, he has a knack for synthesizing solutions from his wide array of experiences in different fields and industries. He specializes in combining qualitative and quantitative measures to build accurate and meaningful models for management to see what's really happening in their businesses, and then guide them to act on that knowledge.
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Andrew Childs
Partner | Johannesburg, SA
Andrew has spent his career using technology to make marketing work smarter. With roots in IT and two decades in digital, he’s built a reputation for improving the way organizations operate — tightening systems, streamlining processes, and finding clarity in complex digital ecosystems. Andrew’s approach blends technical depth with strategic perspective, helping businesses eliminate waste, align teams, and unlock efficiencies that turn technology from a cost centre into a competitive advantage.
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Gary Meyer
Partner | Toronto, Canada
Gary has built his 20+ year career where finance meets creativity — helping organizations bring rigour, clarity, and accountability to how they invest in marketing. His work focuses on uncovering inefficiencies, finding hidden value, and turning complex media data into confident decisions. Guided by equal parts analysis and intuition, Gary bridges the gap between what brands spend and what they see in return.
Advisory Board
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Ross Meyer
Chairman | London, UK
With a background in financial modelling and a decade of hands-on experience managing large-scale digital programs, Ross brings a level of analytical rigor rarely found in marketing. His work focuses on applying audit discipline to the financial performance of paid media—verifying the efficiency, accuracy, and accountability of every dollar spent. Ross has built and refined frameworks that expose waste, quantify return, and bring transparency to one of the most opaque areas of business expenditure. His ability to bridge financial methodology with marketing execution ensures our clients can make evidence-based decisions grounded in measurable value.